Packard, once the epitome of automotive luxury and refinement, left an indelible mark on the American automobile industry. From its humble beginnings as the Ohio Automobile Company to its eventual rise as a leading luxury marque during the Classic era, Packard captured the hearts of the social elite, the wealthy, and those who appreciated exceptional craftsmanship. In this article, we delve into the fascinating history of Packard, from its early successes to the challenges it faced during the Great Depression. Join us on this journey through time as we unravel the legacy of Packard and its enduring allure.

The Birth of a Legend

The roots of Packard can be traced back to 1899 when the Ohio Automobile Company was established in Warren, Ohio. In 1902, the company underwent a transformation and emerged as the Packard Motor Car Company. A year later, Packard relocated its operations to Detroit, a city that would become synonymous with the American automotive industry.

The Classic Era Marvel: The Seventh Series Packards

During the 1930s, Packard experienced unparalleled success, solidifying its position as a sales leader among American luxury car manufacturers. The Seventh Series Packards, powered by the renowned L-head straight eight engine, captivated automotive enthusiasts with their elegance and performance. The 733 Series, featuring a 90-horsepower engine, introduced the innovative updraft Detroit Lubricator carburetor, enhancing the driving experience.

Weathering the Storm: Challenges Amidst the Great Depression

While Packard basked in its sales achievements, the Great Depression cast a dark shadow over the American economy. As the country grappled with financial hardships, independent automobile manufacturers faced an uncertain future. Packard, too, felt the impact of the crisis, but its commitment to quality and luxury allowed it to weather the storm better than many of its competitors.

A Glorious Restoration: The Model 733 Packard

One shining example of Packard’s enduring legacy is the Model 733 Packard Convertible Coupe. With a wheelbase of 134.5 inches and powered by a 90-horsepower straight-eight engine, this magnificent vehicle underwent a meticulous frame-off restoration. Disassembled and stored for years, it now stands as a testament to the craftsmanship and dedication of its owner and the timeless beauty of Packard automobiles.

The Enduring Appeal of Packard

Packard’s success can be attributed to its unwavering commitment to excellence. The brand appealed to the discerning tastes of the social elite and those who sought the finest in automobile engineering. With flowing fender lines, advanced features such as four-wheel assisted mechanical drum brakes, and elegant accessories, Packard exuded sophistication and luxury.

A Legacy Carved in History

Packard’s impact on the automotive industry is undeniable. The Seventh Series Packards, with their powerful engines and exquisite design, remain a cherished symbol of a bygone era. While Packard faced challenges and eventually ceased production, its legacy lives on through the restored classics that continue to capture the imagination of enthusiasts worldwide.


Packard, once the pinnacle of luxury and refinement, continues to captivate automotive enthusiasts with its timeless elegance. From its early beginnings as the Ohio Automobile Company to its rise as a sales leader during the Great Depression, Packard left an indelible mark on the American automotive landscape. Despite its eventual decline, Packard’s legacy endures through the restored masterpieces that remind us of the brand’s dedication to craftsmanship and innovation.


1. Are there any Packard cars still in existence today? Yes, there are still Packard cars in existence today, and many enthusiasts and collectors take pride in restoring and preserving these automotive treasures.

2. How much does a restored Packard car cost? The cost of a restored Packard car can vary depending on factors such as the model, condition, and rarity. Prices can range from tens of thousands to hundreds of thousands of dollars.

3. Did Packard produce any other models besides the Seventh Series? Yes, Packard produced various models throughout its history. The Seventh Series represents a significant milestone, but Packard’s lineup included other notable vehicles before and after this era.

4. Where can I see a Packard car in person? Several museums and private collections showcase Packard cars. It’s advisable to research local automotive museums or attend classic car shows and exhibitions to catch a glimpse of these beautiful automobiles.

5. How can I learn more about Packard’s history? There are numerous books, online resources, and enthusiast forums dedicated to Packard’s history. Exploring these sources will provide in-depth insights into the brand’s legacy and the captivating stories behind its cars.